Hi, I am Raina

See some fun facts about me

I'm a Canadian designer and developer based in Seattle, passionate about creating user-centric digital experiences—and a devoted animal lover!

Passion for Design: From Startups to Corporations, my Journey So Far.

I have worked on diverse projects across healthcare, fintech, ride-sharing, and e-commerce. My expertise spans design principles, user experience, and front-end development, with proficiency in Adobe Creative Suite, Sketch, Figma, and front-end languages including HTML, CSS, and JavaScript.

My design journey began early, leading me to collaborate with startups to large corporations, focusing on creating user-centric interfaces for web, software, and mobile apps. As a product designer, I prioritize engaging, intuitive UIs that enhance user experience, aligning closely with clients to meet user and business objectives.

Beyond professional work, I'm passionate about staying abreast of design trends, attending workshops, and contributing to the design community. I'm eager to explore new opportunities for collaboration. Feel free to contact me for partnerships or inquiries.

↑ My sweetest boy Mario.

Latest Event: Config!

Always explore. Always ready to LEARN.

Education:

University of Waterloo

Bachelor of Engineering (2015 - 2020)

University of Toronto

Master of Information (2020 - 2022)

Work Experience:

Amazon

  • Delivered end-to-end customer experience design for Amazon’s IT Service Application, serving 1.6M+ internal users and new hires; streamlined troubleshooting workflows.

  • Designed dashboard widgets surfacing real-time IT health alerts to reduce customer cognitive load and improve issue detection speed, while integrating offline-mode UI support that increased workflow reliability under unstable network conditions.

  • Championed accessibility by embedding WCAG 2.1 standards into design; initiated a11y design review sessions, ensuring 100% compliance.

  • Delivered end-to-end customer experience design for Amazon’s IT Service Application, serving 1.6M+ internal users and new hires; streamlined troubleshooting workflows.

  • Designed dashboard widgets surfacing real-time IT health alerts to reduce customer cognitive load and improve issue detection speed, while integrating offline-mode UI support that increased workflow reliability under unstable network conditions.

  • Championed accessibility by embedding WCAG 2.1 standards into design; initiated a11y design review sessions, ensuring 100% compliance.


Zymo Research


  • Spearheaded end-to-end UX design for a biotech B2B dashboard across web and mobile, reduced inquiry tickets by 35%, and improved customer order efficiency.

  • Collaborated with stakeholders to synthesize user feedback into simplified prototypes, accelerating internal client processes and reducing task completion time by 25%.

  • Built and maintained a scalable design system to ensure visual consistency and improve design-to-dev handoff speed by 46% across all digital products.

  • Spearheaded end-to-end UX design for a biotech B2B dashboard across web and mobile, reduced inquiry tickets by 35%, and improved customer order efficiency.

  • Collaborated with stakeholders to synthesize user feedback into simplified prototypes, accelerating internal client processes and reducing task completion time by 25%.

  • Built and maintained a scalable design system to ensure visual consistency and improve design-to-dev handoff speed by 46% across all digital products.


Webonise Lab

  • Revamped intuitive features for a Fintech B2B SaaS platform, focusing on data visualization and customization options that improved user acceptance by 28%.

  • Created engaging animations and user journeys to elevate the user experience, resulting in a 20% increase in user engagement.

  • Partnered with cross-functional teams to develop wireframes, flow diagrams, and high-fidelity prototypes, ensuring alignment with business goals and technical feasibility.

  • Revamped intuitive features for a Fintech B2B SaaS platform, focusing on data visualization and customization options that improved user acceptance by 28%.

  • Created engaging animations and user journeys to elevate the user experience, resulting in a 20% increase in user engagement.

  • Partnered with cross-functional teams to develop wireframes, flow diagrams, and high-fidelity prototypes, ensuring alignment with business goals and technical feasibility.


Molarray Research Inc.

  • Designed and developed interactive prototypes for IoT-based smart healthcare devices using Figma and React, validating design concepts through user testing.

  • Implemented error-prevention strategies in the UI, reducing user misoperations by 75% and improving overall user satisfaction.

  • Designed and developed interactive prototypes for IoT-based smart healthcare devices using Figma and React, validating design concepts through user testing.

  • Implemented error-prevention strategies in the UI, reducing user misoperations by 75% and improving overall user satisfaction.


Didi Global Inc.

  • Initiated an in-app ride-share booking platform by conducting

    stakeholder interviews, and improve the performance by 22% in

    simulation model.

  • Developed a POI (Point of Interest) strategy by optimizing map

    hierarchy, enabling customers to visualize driving routes and

    estimate bus arrival time.

  • Initiated an in-app ride-share booking platform by conducting

    stakeholder interviews, and improve the performance by 22% in

    simulation model.

  • Developed a POI (Point of Interest) strategy by optimizing map

    hierarchy, enabling customers to visualize driving routes and

    estimate bus arrival time.


Xuanbeige Equity

Investment P'ship

Xuanbeige Equity Investment P'ship

  • Initiated an in-app ride-share booking platform by conducting

    stakeholder interviews, and improve the performance by 22% in

    simulation model.

  • Developed a POI (Point of Interest) strategy by optimizing map

    hierarchy, enabling customers to visualize driving routes and

    estimate bus arrival time.

  • Initiated an in-app ride-share booking platform by conducting

    stakeholder interviews, and improve the performance by 22% in

    simulation model.

  • Developed a POI (Point of Interest) strategy by optimizing map

    hierarchy, enabling customers to visualize driving routes and

    estimate bus arrival time.


Have a coffee with me?

Schedule a call with Raina

Have a coffee with me?

Schedule a call with Raina